As the Official Pet Food of Team Canada, we're thrilled to share that Nulo's latest TV spot, "Journey to Glory," is making its Canadian debut this month, and we couldn't be more excited for you to see it.
This 30-second spot is the next chapter in our "Fuel Incredible" campaign, and it captures something we know every pet parent can relate to:
The bond between athletes and their pets.
You'll see Canadian hockey icon Marie-Philip Poulin and her golden retriever Arlo, alongside NHL star Mitch Marner and his dog Zeus, showcasing how elite athletes prepare for competition with their four-legged teammates right by their sides.
More Than Just Training Partners
What makes this spot special is that it highlights the quiet moments of companionship that fuel these athletes and their great accomplishments. Whether it's a pre-game morning routine or unwinding after practice, these hockey stars rely on their pets for the kind of emotional support that can't be measured in goals, medals, or Cups.
"Fuel Incredible has always been about celebrating the emotional bond between athletes and their pets," said Michael Landa, Nulo Founder and CEO. "With 'Journey to Glory,' we're showing how athletes prepare to compete at the highest levels with the invaluable mental and emotional support they receive from their four-legged family members."
Fueling Every Journey
Just as these elite athletes fuel their bodies with premium nutrition to perform at their peak, they understand that their pets deserve the same level of excellence. That's why Nulo is built on the belief that every pet is an athlete, and every meal should fuel their incredible potential.
Marie-Philip Poulin, captain of the Canadian women's hockey team and four-time Olympic medallist, knows this connection firsthand. Her golden retriever Arlo, is there for the early morning training sessions, the recovery days, and every moment in between, providing the kind of unconditional support that fuels greatness both on and off the ice.
Mitch Marner, one of the NHL's brightest stars, and a key member of the Canadian men’s hockey team, shares that same bond with Zeus. The companionship and joy pets bring to athletes' lives extends far beyond the rink.
Now Available Across Canada
Canadian pet parents can now find Nulo's premium pet nutrition at select retailers across the country. We're proud to partner with retailers who share our commitment to providing pets with the highest-quality nutrition and bringing Nulo to Canadian families who want to fuel their pets' every day adventures.
The "Journey to Glory" spot will air nationally on CBC, TSN, Sportsnet, Radio-Canada, and RDS throughout the Winter Games, reaching pet parents across Canada who understand that the greatest performances often start at home, with the ones who love us unconditionally.
Follow along with Marie-Philip, Mitch, and their pets on our Instagram, and explore more about their stories on our Be Inspired page.
