Max, owner of Nulo CEO Michael Landa


Located in Austin, TX, Nulo is at home in the epicenter of a hip, active and pet-loving community where we enjoy seeing pet parents get out with their favorite four-footed friends.

Experience in Pet Care Our company started when our founders, who have a long history in professional pet care and education, began to see an escalation in overweight pets and the administration of at-home insulin shots for diabetic cats and dogs.

Pet Nutrition in Crisis A study of 6,000 households and 11,000 dogs and cats confirmed the alarming trend … pets were essentially living in a “fast food nation.” Just like many of our human counterparts, dogs and cats have been significantly overfed and often enticed with nutritionally poor ingredients. To make matters worse, many of the pet foods on the store shelf were discovered to be over 12 months old – severely decreasing the taste and the potency of nutritionally rich ingredients.

A Different Kind of Pet Food Company So Nulo set out to be a different kind of pet food company with no short cuts and using only the finest natural ingredients. Along with some of the brightest minds in the pet food industry, we began creating unique recipes using fresh chicken, lamb and salmon and paired them with yummy things like apples, carrots, lentils, and sweet potato.

We also made a promise to keep Nulo products the freshest recipes you’ll ever find on the store shelf or to arrive at your door. Our blends are made and distributed in smaller batches to ensure they spend less time on the shelf and taste better when they land in the bowl.

Good pet nutrition should be simple and Nulo is proud to live up to our promise of keeping pets active and healthy for years to come.


Nulo Pet Food
PO Box 161565
Austin, Texas 78716
+1 (512) 476-6856


If you’re serious about pet nutrition and interested in selling Nulo pet food in your retail store, please email sales@nulo.com/nulo-2.



Nulo proudly supports various pet-related organizations, events and active individuals that promote pet nutrition. If you are interested in Nulo sponsoring your event or in benefitting from in-kind donations, please email marketing@nulo.com/nulo-2.



Nulo partners with organizations and shelters across the nation depending on the resources we have available throughout the year. For donation inquiries, please fill out our donation request form.



If you’d like to learn more about Nulo in the media, visit our Connect section for links to the latest news, videos, articles and more.

All media enquiries should please contact us at marketing@nulo.com/nulo-2 for password access to our media kit and hi-res photography.